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A Startup’s Guide to Sales

Sales can be a love-hate relationship, but it is something all startups need to succeed. In order to get to the success point, there are a few basics you need to know first:

  1. Know your buyer

To make sales, you need to understand who your target audience is. By knowing who your buyer is, you will be able to better target them through advertisements and sales pitches. Keep in mind, the person you are selling to may not be the final decision-maker.  If this is the case, you may need to prove your product to a few individuals before you finally pitch to the person writing the check.

  1. Understand the sales funnel

The sales funnel is essential for not only a startup, but for any business. It will help you understand how to guide a prospect to a buying decision. There are many steps to take, but they are all necessary in order to reach your end goal.

  1. Have a solution

Having a solution to your customer’s problem should be the main goal of selling your product. You need to be confident in what you are selling and guide your customer through the process of how your specific product will benefit them.

Selling isn’t always easy, but staying persistent and confident throughout the process will help. Find out how you can make a sale as a startup by reading A Basic Guide to Sales for Startups.